M A R K E T I N G	Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits Mariner Books ISBN-13/EAN: 9780618276790;ISBN-10: 0618276793 Trade Paperback; 208 pages Publication Date: 09/04/2003    ...Invaluable addition to any Business Minded Individual!  Great Marketing Tips and Tricks throuought!  The brilliant Levinson has shown us again how one determined individual can gain responce without spending a dime!     vc admin         Image Jacket and Book Description are provided to Webucation Station Courtesy houghton mifflin books.	Guerrilla Marketing for FREE! Description: The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
M A R K E T I N G	The Guerrilla Marketing Handbook by:  Jay Conrad Levinson; Seth Godin      Mariner Books ISBN-13/EAN: 9780395700136; ISBN-10: 0395700132 Trade Paperback; 396 pages Publication Date: 11/19/1994       Image Jacket and Book Description are provided to Webucation Station Courtesy Houghton Mifflin Books	The Guerrilla Marketing Handbook   Description: This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
M A R K E T I N G	Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business       by:  Jay Conrad Levinson Mariner Books ISBN-13/EAN: 9780618785919 ISBN-10: 0618785914 Trade Paperback; 384 pages Publication Date: 05/22/2007                 Image Jacket and Book Description are provided to Webucation Station Courtesy Houghton Mifflin Books.	Guerrilla Marketing; 4th edition     About the Book “Failure to adapt is the leading cause of death,” reminds Jay Conrad Levinson in his introduction to the new, updated and expanded fourth edition of his seminal book Guerrilla Marketing (Houghton Mifflin, May 22, 2007). When Guerrilla Marketing was first published in 1983, Levinson challenged the traditional ideas about marketing for small business and entrapenures and his innovative strategies changed the world of business. Almost twenty-five years and fourteen million copies later, Levinson has overhauled his approach to marketing for the guerrillas of the twenty-first century. The new edition of Guerrilla Marketing emphasizes the backbone guerrilla values of creativity and awareness while providing readers with revolutionary adaptations to “power up” their marketing plans. Levinson has updated his time-tested methods of guerrilla-style maximedia marketing, while incorporating an entirely new section on the correct uses and benefits of e-media marketing, including: The critical elements of your company website – Learn to view your website with the eyes of a cynic. Remove unnecessary clutter and visual eyesores so the main idea in your sales copy stands out. The attributes of a successful blog – Ensure that your blog is not a sales pitch in disguise. Readers should be able to navigate it easily and want to return. Blogs should provide the intimacy that is missing from mainstream media. The future of podcasting – Keep your podcasts listener-friendly. A podcast can convey your personality more eloquently than a conventional ad, but it must also offer some educational or entertainment value. E-mailing efficiently – As Internet technology develops, e-mail will remain its most important application. Learn how to use e-mail to create traffic for your company’s website: use short paragraphs, short sentences, and short words. This completely new fourth edition of Guerrilla Marketing is a “chip off the old guerrilla block” as it blends the proven guerrilla marketing methods with important 21st-century updates in Levinson’s own unique style. The tactics explained in Guerrilla Marketing will help any business stand out and achieve success as only a true guerrilla can.
W E B S I T E   D E S I G N	Creating Websites That Work   isbn:0618226052, 1st Edition Kathryn Summers - University of Baltimore Michael Summers - Nielson Norman Group ISBN-10: 0618226052  ISBN-13: 9780618226054 192 Pages    Spiral Bound © 2005      Published    check out the companion website to learn more      Book Description and information are provided to Webucation Station Courtesy of Cengauge	Creating Websites That Work   Description      Designed to help students apply the theories and techniques of effective technical writing to web-based communication, this new text offers step-by-step guidance for the web site creation process. One of the first texts designed to meet the needs of current tech writing programs, Creating Effective Web Sites is ideal both for introductory courses that incorporate some web assignments and for more advanced courses with heavier web emphasis. The web site includes a rich array of learning tools such as brief tutorials for common web page building software (FrontPage and Adobe Golive), summary checklists; evaluation sheets for student projects; exercises that reinforce stylistic consistency, revising text for the web, and solving problems; lists of online and print resources for web design; coverage of such technical information as HTML, FTPing files, and optimizing graphics; and guidance on creating proposals, creative briefs, requirements documents, site maps, visual design storyboards, visual design prototypes, and usability testing reports.